Hi! These are my old (but still valuable) works!
Most of them are not as beautiful as the selected ones (I was just a beginner when I made some of it), but I have a special care for them, so... Take a look! or go back to SELECTED works
adidassalesflashpresentation
This is a flash presentation proposal for Adidas. Since this project didn't happened, this is only a rough of the design, without graphical details and finishing. Adidas needed a virtual showroom for B2B sales, showing all the main shoes models from Adidas Performance and Adidas Originals. What I like most at this proposal, is that the template is always the same, the only thing that changes, is the shoes (always well placed, with a big photo, at the very front) and the background... with that looks like a entire new design for every shoe, but the template is always the same. A good solution for dynamic information. __________________________________________________________________________________________________________________ Creative direction: Mauro Palacios. Art Direction and design: Mauro Palacios. Flash motion: Mauro Palacios. Agency: Mestre-Cuca.
flashfornissantheunclesproject
'The Uncles' is the Nissan 2007 campaign for the new SENTRA car launch. The new Sentra, is a car positioned for 50+ years old men public, but not a common middle age man, but a cool one, with rock n' roll in the veins. So, to position the car to this public, TBWA\ BR in partnership with Tribo Interactive, created 'The Uncles' campaign. In Brazil, when you say something about a middle age man, you reffer to him as a 'tiozão' (big uncle). That's why the name, 'The Uncles'... But what the hell is 'The Uncles'??? They are a FAKE former band, who made some sort of success in the early 60's, and that returned to the stages is 2007. The great deal on this campaign, is that it started like a teaser, and nobody knows for sure if the band were real or fake. So TBWA and Tribo Interactive let the buzz go on and on... making web communities at every well known social network in Brazil, scheduling fake concerts, and, of course, with all mediums driving the communication to the band website we've developed. After weeks of mistery and hundreds of "free" communication with all the buzz this campaign generated, and with all the brazilian eyes on what is going to be next chapter of the band story, The Uncles finally launched the car in a national campaign, with lots os mediums, and at their website. Lots of people loved it, some people hated, but everybody talked about The Uncles for months! The integrated campaign became a case in Internet Advertising in Brazil. I am sure, 2007 Nissan Sentra launch will be at peoples minds for a great deal of time. For the hotsite itself (the main interaction medium from the campaign), Rodrigo Braga developed the lead design, and I've helped with some layouts. I've also leaded the flash production and animations development for the site and banners campaign.
__________________________________________________________________________________________________________________ On-line Art direction and lead design: Rodrigo Braga. Site Design: Rodrigo Braga, Mauro Palacios. Site Motion: Mauro Palacios, Marcus Mendes. Thiago Mariano. Copywriting: Paulo Fontana. Site Creative Direction: Roger Rocha, Raul Orfão. Site Flash AS Coder: Luiz Segundo. Off-line campaign agency: TBWA\ BR. Interactive agency: Tribo Interactive.
bebêjohnson'swebsite
Bebê Johnsons is a famous yearly Johnson & Johnson contest. Every year in Brazil, mothers from all over the country sends photos from their babies, and J&J team selects the cuttiest ones... it's like a beauty contest, but with babies. The design for the 2006 site (the one I've developed) was adapted from the offline campaign, with the swirls and blue background. Not much to say, just a promotional website, with a well executed design. __________________________________________________________________________________________________________________ Art director and lead designer: Mauro Palacios. Designer: Daniel Nieuwenhuizen. Creative Director: Roger Rocha. Flash Motion and production: Marcel Pontes. HTML production and coding: Hugo Felipe. Agency: Tribo Interactive.
bradescocardssalesflashpresentation
Bradesco is one the biggest private banks in Brazil, with more than 20 million clients. In partnership with Inventive Solutions (who developed the whole sales strategy), we've developed the entire sales presentations for their credit cards, with more than 500 slides. A great work of navigation organization, information flow and usability. For the design I've developed some master slides and guidelines, creating templates that could be easily filled with all kinds of information, in order to keep it easy to update. For the colours, I've based the design on the bank visual identity, with much white and red, always giving a great highlight to the cards image, that is the only strong graphical element to make the rpesentation "less boring". The main concern on developing this, is the organization, in order to make the Bradesco's cards salesmen always oriented inside the 500+ slides (if the navigation wasn't clear, and they would certainly get lost inside the 'sea' of slides). __________________________________________________________________________________________________________________ Creative director: Mauro Palacios. Art Director: Mauro Palacios. Flash motion: Mauro Palacios. Copywriter: Andreia Johansen Sales content development: Inventive Solutions. Agency: Mestre-Cuca.
johnson&johnsoncooldancegame
Description text COMING SOON. __________________________________________________________________________________________________________________ Art Direction and lead design: Mauro Palacios. Design: Eric Sartori. Copywriter: Nathalie Lourenço. Illustration: Ricardo Ventura. Flash Motion and production: Marcel Pontes. Flash AS coding: Luiz Segundo. Creative Direction: Roger Rocha, Ricardo Schreier. Agency: Tribo Interactive.
summercolectioniodicehotsiteproposal
Description text COMING SOON. __________________________________________________________________________________________________________________ Art Direction and design: Mauro Palacios. Background illustration: Mauro Palacios. Site Planning: Juno Jo. Photo: Iodice collection. Agency: Juno.
clubinhonetwebsiteproposal
NET is one of the main cable TV brands in Brazil and 'Clubinho NET' is the Kids brand for NET. The design we saw above is a proposal for their new website, where Ricardo Ventura illustrated and reestilized the brand characters (the TV, the remote and the cable), giving them a fresh and cool new look! (we used a super-hero like style for the illustrations). To keep the cartoon look, I've designed all the interface in Adobe Illustrator, all vector, with no textures. At the homepage, we have a big rotative highlight with the NET special shows for the kiddos. Below the big box, we have two smaller highlights, with activities, games and promotions. The background is the main graphical element from the site... big and animated, with the new characters in Flash... Pretty cool and funny. __________________________________________________________________________________________________________________ Art direction and design: Mauro Palacios. Characters illustration: Ricardo Ventura. Copywriter: Paulo Fontana. Creative Direction: Roger Rocha. Flash motion and production: Marcel Pontes. Agency: Tribo Interactive.
johnson&johnsonhotsitemaisvocê
Description texto COMING SOON. __________________________________________________________________________________________________________________ Art director and lead designer: Mauro Palacios. Creative Director: Roger Rocha. HTML production and coding: Hugo Felipe. Agency: Tribo Interactive.
websiteforokupehostingservices
Description text COMING SOON. __________________________________________________________________________________________________________________ Creative director: Mauro Palacios. Art Director and Designer: Mauro Palacios. Flash motion develpoment: Mauro Palacios. HTML front-end production: Hugo Felipe. Back-end coding and Database: Edivaldo Junior. Agency: Mestre-Cuca.
countrypartyflyerdesign
Personal project: Nelson's country party invitation. __________________________________________________________________________________________________________________ Art direction and lead design: Mauro Palacios. Illustrator: Mauro Palacios.
diageohumanresourcestool
Description text COMING SOON. __________________________________________________________________________________________________________________ Art direction and lead design: Mauro Palacios. Copywriter: Andreia Johansen. Sales content development: Inventive Solutions. Coding and Database: Inventive Solutions.
nestléicecreamcarnivalhotsite
Description text COMING SOON. __________________________________________________________________________________________________________________ Art direction and lead design: Mauro Palacios. Motion and flash production: Marcel Pontes. Copywriter: Dani Meirelles. Creative direction: Roger Rocha, Ricardo Schreier. Agency: Tribo Interactive.
citibankmundoCwebsite
Description text COMING SOON. __________________________________________________________________________________________________________________ Art direction and lead design: Mauro Palacios. Illustrator and character developer: Mauro Palacios. Copywriter: Andreia Johansen. Sales content development: Inventive Solutions. Coding and Database: Inventive Solutions.
concursocnnsiteproposal
Description text COMING SOON. __________________________________________________________________________________________________________________ Art direction and design: Mauro Palacios. Creative direction: Fernando Outa. Agency: Quadra Criativa.
nestlékidseastergamesite
Description text COMING SOON. __________________________________________________________________________________________________________________ Art direction and design: Mauro Palacios. Motion and flash production: Mauro Palacios. Copywriter: Roger Rocha, Dani Meirelles. Creative direction: Roger Rocha, Rodrigo Braga. Agency: Tribo Interactive.
johnson&johnsono.b.website
Description text COMMING SOON. __________________________________________________________________________________________________________________ Art direction and design: Mauro Palacios. Motion and flash production: Marcel Pontes. BIA Illustration: Ricardo Ventura. Copywriter: Nathalie Lourenço. Creative direction: Roger Rocha, Ricardo Schreier. Agency: Tribo Interactive.
kaisersummergirlshotsite
Description text COMING SOON. __________________________________________________________________________________________________________________ Art director and designer: Mauro Palacios. Motion and flash production: Marcel Pontes. Copywriter: Nathalie Lourenço, Paulo Fontana. Creative direction: Roger Rocha. Agency: Tribo Interactive.
johnson&johnsondeepactionhotsite
Description text COMING SOON. __________________________________________________________________________________________________________________ Art direction and design: Mauro Palacios. Motion and flash production: Marcel Pontes, Mauro Palacios. Copywriter: Nathalie Lourenço, Sabrina Cano. Creative direction: Roger Rocha, Rodrigo Braga. Agency: Tribo Interactive.
Thanks for coming! I hope you have enjoyed my work! Check the links below: - Get in touch: hello[at]mauropalacios.com -
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