Estre is a brazilian institute that teaches environmental responsibility to little children.

When developing this design to them, we based the entire concept on the phrase “Aprender está na nossa natureza” (To learn is in our nature), that explains the basics of what they do, making a link between teaching and nature. To give support to the phrase, I decided to create this maximalist illustration, symbolizing the ‘magic’ behind the little girl learning how to plant a tree. I really enjoyed developing this art, it made me feel good and happy.

All the illustration was vector based, with Photoshop finishing (including the lettering). The color picking for the composition basis is aligned with Estre visual ID, with green+yellow, and I also used the blue, to match the sky, making a beautiful 3 color environmental combo.

CLICK HERE TO SEE FULL SIZE VERSION

Creative Direction: Mauro Palacios. Art direction and design: Mauro Palacios. Illustration: Mauro Palacios. Copywriting: Nathalie Lourenço. Agency: Mestre-Cuca.

 

 

 

Marketing 18 is a brazilian alternative medium adversiting agency. The briefing was very clear when they hired us to develop their new website: "We want a website with lots of cool illustration, and zoom transitions between the pages". So we did it! Ricardo Ventura developed spetacular illustrations based on contemporary pop art, with grafisms, maximalism and strong colours.

In order to make this maximalist site usable, I've developed a very clear interface, composing the illustrations with white solid boxes. That way, user can find the information he needs quickly. We used video resource for transitions, by using After Effects cameras and motion blurs. The Flash Actionscript for this transitions to be successfull were signed by André Brunetta (On Interactive).

Marketing 18 crew are very happy with their new website, and so are their clients! =)

Creative Direction: Mauro Palacios. Art direction and design: Mauro Palacios. Motion: Mauro Palacios. Illustration: Ricardo Ventura. Flash AS and production: André Brunetta. Blog production: Pedro Marques. Agencies: Mestre-Cuca and On Interactive.

 

 

 

Chamyto is the brazilian Nestlé's dairy products brand for kids. In order to bring Nestlé Chamyto character (the "Genie") closer to the product's target enviroment, Nestlé ordered the new Chamyto website project.

The old website taken place on the Arabic World (very distant from brazilian children reality), and Nestlé were not happy with that. So, we bring the Genie into the child bedroom, and give him the 3D aspect when he is inside the Kids "world" (when the Genie is inside the bedroom, interacting with the child, he is in 3D form). When the user select one activity, the Genie opens a magic portal, and he and the children became illustrated (2D), like in a fantasy World. That was the patch we've chosen to keep old games and contents (2D) in the new 3D website, since old website had dozens of cool games. Also, that was a way to improve the old 2D character without causing a big chock. Now, the genie is both 3D and 2D, depend where he is: on the real world or in the magic world.

When user enters the site, he can choose between boy and girl room. Each room has lots of games and activities focused on child's age and sex. The activities are hidden in the bedroom mess, and the child have to find them. The whole website is a big interactive activity.

The results were great, we have a 100% auddience increase of unique visitors, and the navigation time incresed by 65%. This is what I call 'interaction with brand'.

Art direction and lead design: Mauro Palacios. Design: Carol Salino, Marcus Mendes, Eric Sartori. Flash Motion: Mauro Palacios, Carol Salino, Marcus Mendes, Marcel Pontes. Illustration: Ricardo Ventura, Carlos Sá, Carol Salino, Mauro Palacios. Copywriting: Dani Meirelles. Creative Direction: Roger Rocha, Raul Orfão, Ricardo Schreier. SoundFX and Music: Marcio Nigro. 3D modeling and animation: Ricardo Pimentel. Flash AS Coders: Marcos Roque, Luiz Segundo. Agency: Tribo Interactive.

 

 

 

Umbrella website for all Johnson & Johnson Oral Care products and brands (Listerine, Reach, Tek and Johnson's). The big challenge on this project, was to put hundreds of different sized products (as toothbrushes, toothwashers and dental flosses) on the same enviroment, without letting the layouts unbalanced. Also, Johnson & Johnson marketing department wanted to give a fun and cool looking for the site, in order to avoid the boringness usually found on the Oral Care advertising (but without losing the clear and clean looking... after all, we are talking about oral care).

The solution for the succesfull design, was to create the illustrated water background, that gives support for the products all over the site, making them always well placed (even considering they were placed by a dynamic flash placeholder - no human placing). The wave also helped to give de fun/cool looking to the website, composing well with the white+blue based clear interface.

Art direction and design: Mauro Palacios. Motion: Mauro Palacios. Copywriting: Paulo Fontana. Creative Direction: Roger Rocha. Water illustration: Ricardo Ventura. Coders: Hugo Felipe, Luiz Segundo. Agency: Tribo Interactive.

 

 

 

Senac is a Superior Courses College in Brazil, famous for it's unusual courses (as gastronomy and enviroment). In Senac you won't find Law School or Engineering School. The main problem from Senac marketing department, is that youngsters (and its parents) are always aiming for the common careers, and can't see that they can make money on unusual professions ("I'll do Law School, and become a lawyer as my father and grandfather... and grand-grand father").

In order to open these youngster heads, we created the "Guru" campaign (in portuguese, Guru means Foreseer). For the Foreseer role, we picked 'Léo Madeira', a famous brazilian MTV VJ, and conducted the campaign mood in a funny way. By entering in the website, the user sees the phrase: "Discover your future" in a sign. By aswering some answers, the Foreseer shows up and make some predictions for the user future, including love, sports and professional fields. Crossing the user answer, the Foresser suggest a unusual profession and invite him to know more about it, on the Senac's portal. Always keeping the good mood.

The results were great: after this campaign Senac beat all their appliance records, and had to open dozens of new classes to supply the demand. Also, on the first days, all Senac's servers went down, because of the huge number of accesses! (Yes they had to buy a new server).

Developed in 2005-2006, this campaign was one of the first sites with video interaction in Brazil, and became a case in Interactive Advertising here.

CLICK HERE AND CHECK THE VIDEO INTERACTIONS

Art Direction and Design: Mauro Palacios. Copywriting: Paulo Fontana, Roger Rocha. Creative Direction and concept: Roger Rocha, Ricardo Schreier. Flash production and Motion: Marcel Pontes. Flash AS coding: Marcos Roque. Video Shooting direction: Ricardo Schreier. Videos Production: Biokam team. Agency: Tribo Interactive.

 

 

 

After the success of "Guru" campaign (the one we just saw above), Senac asked for a V2.0 for 2006-2007 season. So we did it!

Now, 'Léo Madeira' (brazilian MTV VJ) is the Architect, inspired on the MATRIX Revolutions movie. Insted of foreseeing the future, now he is the guy who "knows all the answers", and he is there to help answerind the youngsters big question after finishing high school: "And now? What do I do?". Instead of the cristal ball, present on the past campaign, now there's a cool big videowall that gives support to the Architect.

Another fun and good mooded campaign, this project had lots of new features and mediums (full web campaign, TV and press - always driving to website), and the Architect answers now to lots of kinds of questions (more than 50 videos), always showing that unusual professions should always be considered!

This campaign achieved a great success as the first one, with tons of appliances and "few" classes to supply the demmand. =)

CLICK HERE AND CHECK THE VIDEO INTERACTIONS

Art Direction and design: Mauro Palacios. Flash production and Motion: Mauro Palacios. Copywriting: Paulo Fontana, Roger Rocha. Creative Direction and concept: Roger Rocha, Ricardo Schreier. Flash AS coding: Renato D'Arrigo. Video Shooting direction: Ricardo Schreier. Video Production: Biokam team. Agency: Tribo Interactive.

 

 

Description text COMMING SOON.

Art direction: Mauro Palacios, Ricardo Schreier. Design: Mauro Palacios, Eric Sartori. Copywriting: Nathalie Lourenço. Creative Direction: Roger Rocha, Ricardo Schreier. Flash AS Coding: Luiz Segundo. Flash Motion and production: Marcel Pontes. Agency: Tribo Interactive.

 

 

 

Description text COMMING SOON.

Art direction: Mauro Palacios, Ricardo Schreier. Design: Mauro Palacios. Flash Motion and production: Mauro Palacios. Copywriting: Paulo Fontana. Creative Direction: Roger Rocha, Ricardo Schreier. Flash AS Coding: Pedro Marques. On-line agency: Tribo Interactive. Off-line campaign (and photos) agency: Y&R.

 

 

 

Description text COMMING SOON.

CLICK HERE AND CHECK THE WEBSITE

Art direction: Mauro Palacios, Ricardo Schreier. Design: Mauro Palacios. Copywriting: Paulo Fontana. Creative Direction: Roger Rocha, Ricardo Schreier. Flash AS Coding: Renato D'Arrigo. Flash Motion and production: Marcel Pontes. Agency: Tribo Interactive.

 

 

 

Description text COMMING SOON.

Art direction and lead design: Mauro Palacios. Design: Mauro Palacios, Daniel Nieuwhenhuizen. São Paulo landscape Illustration: Mauro Palacios. Inspection animation illustration: Ricardo Ventura. Copywriting: Paulo Fontana. Creative Direction: Roger Rocha. HTML production and coding: Hugo Felipe. Flash Motion and production: Marcel Pontes. After effects opening motion: Lucas Lourenço. Agency: Tribo Interactive.

 

 

 

Description text COMMING SOON.

Art direction: Mauro Palacios, Ricardo Schreier. Design: Mauro Palacios, Ricardo Shreier, Carolina Salino, Marcus Mendes. Copywriting: Dani Meirelles, Sabrina Cano. Creative Direction: Roger Rocha, Ricardo Schreier. Flash AS Coding: André Brunetta, Marcos Roque, Luiz Segundo. Flash Motion and production: Marcus Mendes. Marcel Pontes. HTML production and coding: Hugo Felipe, Edivaldo Jr. Agency: Tribo Interactive.

 

 

 

Description text COMMING SOON.

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Art direction and design: Rodrigo Braga. Design: Rodrigo Braga, Mauro Palacios. Motion: Mauro Palacios, Marcus Mendes. Thiago Mariano. Creative Direction: Roger Rocha, Raul Orfão. Flash AS Coder: Luiz Segundo.

 

 

 

Flash motion and production for Adidas Soccer Test awarded ad. The campaign created by Domenico Massaretto intended to show different soccer boots for different soccer players. So, the user runs a 'psicological' test by drawning a scoremeter. Depending on the style and size of the meter, the banner will suggest a different soccer boots. The Flash Actionscript coding to make this great ad possible was signed by André Brunetta.

CLICK HERE TO SEE THE INTERACTIVE AD

Flash Motion and Procuction: Mauro Palacios. Creative direction: Domenico Massaretto. Art direction: Domenico Massaretto. Copywriting: Domenico Massaretto. Flash AS Coding: André Brunetta. Agency: ID/TBWA

 

 

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